connor-media

My Vlog

applying liar to an advert(crossroads-kfc)

language in the advert as a wide range of interpretations as the advert assisted by the use of language shows the story of a chicken showing its trek through a harsh climate whom then comes face to face with its animal friend(a turkey),the camera angles are incredibly shot with the use of cutting to show a 360 shot , a overhead shot and a close up shot,the adverts use of mise en scene shows incredible high quality lighting and with the use of the snow indecreating Christmas time it shows a bright area with light bouncing of the snow making the area luminous

the industry that this adverts in is KFC and it focuses on chicken(fried)and its targeted for any meat lovers and this can go through any audiences

My Story

Sound (MCDOVED) + CLAMPS

My Life

M - music

C - contrapuntal/parallel

D - digetic/non digetic

O - off screen

V - voice over

E - emotion

D - dialogue

Digetic

inside world of character
helps us understand what character can hear
adds realism

Non digetic

outside of the scene
characters can't hear

Asynchronous sound

not synced up to the visuals
sound maybe from a unrelated scene
takes away some realism
adds theme

Contrapuntal sound

When non digetic sound doesn't have the same atmospheric tone as visuals
highlight atmosphere of visuals
hidden meaning added

Sound effects

often don't get picked up by camera
Adds realism
makes us feel in scene

sound motif

reoccurs regularly
indicate presence of character

sound bridge

continues across cutting of 2 scenes

voice over

someone talking over the top
don't see them talk

mode of address

set tone of piece
engaging specific audiences
giving us a clue about the way the character talks

Direct address

talks directly too audience
engaging audience - makes us feel part of it
seem comic or formal
take away realism

score/soundtrack

music added over scene
encourage us to feel a certain way

ambient sound

sound which naturally occurs
adds realism
set scene
makes audience feel in the scene
in field of vision, out of field of vision
background sound

silence

pause/gaps
draw attention to something
shows nothing to say
adds tension

volume

volume/quality considered
help hear scene from perspective
louder - add drama

CLAMPS

C - costume

L - lighting - lowkey lighting - key and back lights

A - actors - way people speak - facial expressions

M - makeup - natural

P - props

S - setting - time of day - location

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